New Zealand Petfood Manufacturers Association

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ABOUT THE NZPFMA

MEMBER COMPANIES

NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 21 73 83 66
Email: info@petfoodnz.co.nz

New Zealanders have a very high involvement with cats and dogs. 64% of New Zealand's households are home to at least one companion animal, one of the highest percentages of companion animals in the world.

Over 44% of households own at least one cat , making it the highest cat ownership rate in the world. That is more than a million cats!

Just over 28% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.

In the prepared petfood market supermarkets dominate with 85% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.

The cat food market has a total volume of 30,836 tonnes at a value of $272.3 million.

Of this:

44.8% is ambient (canned and pouches), declining.
34.8% is dry, declining
11% is chilled, increasing slightly

9.5% is treats, growing

The dog food market has a total volume of 42,940 tonnes at a value of $209.2 million.

Of this:

32.3 % is chilled, steadly
34.2% is dry, declining
12.5% is ambient (canned and pouches), slight decline.

21% is treats, growing strongly

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