New Zealand Petfood Manufacturers Association
New Zealand Petfood Manufacturers Association
The Pet Food Market
New Zealand Petfood Manufacturers Association
NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 9 445 4261
Email: info@petfoodnz.co.nz
New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.

Over 53% of households own at least one cat and 18% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.

Just over 35% of households own a dog. Ownership is reducing slightly (it was 36.5% five years ago). Medium and large breeds are most popular but there is a definite trend towards smaller breeds.

In the prepared petfood market supermarkets dominate with an estimated 83% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.


The cat food market has a total volume of 36,500 tonnes at a value of $164.8 million. The market is growing by 3.9% in value.

Of this:

54.4% is ambient (canned and pouches) declining slightly
34.8% is dry, growing steadily
10.8% chilled, growing slightly.

The dog food market has a total volume of 38,561 tonnes at a value of $89 million. The market is growing by 1.7% in value.

Of this:

45.4% is chilled, declining
39.1% dry, growing steadily
15.5% is ambient (canned and pouches), static.


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