|New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.
Over 48% of households own at least one cat and 20% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.
Just over 29% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.
In the prepared petfood market supermarkets dominate with 87% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.
The cat food market has a total volume of 32,940 tonnes at a value of $196.9 million.
The dog food market has a total volume of 39,600 tonnes at a value of $123.5 million.
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