New Zealand Petfood Manufacturers Association
New Zealand Petfood Manufacturers Association
The Pet Food Market
New Zealand Petfood Manufacturers Association
NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 9 425 7678
Email: info@petfoodnz.co.nz
New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.

Over 48% of households own at least one cat and 20% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.

Just over 29% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.

In the prepared petfood market supermarkets dominate with 87% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.


The cat food market has a total volume of 32,940 tonnes at a value of $196.9 million.

Of this:

48.8% is ambient (canned and pouches) declining
40.3% is dry, growing steadily
10.9% chilled, growing slightly.


The dog food market has a total volume of 39,600 tonnes at a value of $123.5 million.

Of this:

38.1 % is chilled, declining
46.1% dry, growing slightly
15.8% is ambient (canned and pouches), steady.
 


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