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NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 9 425 7678
Email: info@petfoodnz.co.nz |
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New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.
Over 48% of households own at least one cat and 20% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.
Just over 29% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.
In the prepared petfood market supermarkets dominate with 83% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.
The cat food market has a total volume of
32,940 tonnes at a value of $196.9 million. The market is growing by
2% in value.
The dog food market has a total volume of
40,614 tonnes at a value of $119.6 million. The market is growing by 8%
in value.
Of this:
 42% is chilled, declining
45%
dry, growing steadily
13%
is ambient (canned and pouches), declining. |
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