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NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 9 445 4261
Email: info@petfoodnz.co.nz |
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New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.
Over 53% of households own at least one cat and 18% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.
Just over 35% of households own a dog. Ownership is reducing slightly (it was 36.5% five years ago). Medium and large breeds are most popular but there is a definite trend towards smaller breeds.
In the prepared petfood market supermarkets dominate with an estimated 83% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.
The cat food market has a total volume of
36,500 tonnes at a value of $164.8 million. The market is growing by
3.9% in value.
Of this:
 54.4% is
ambient (canned and pouches) declining slightly
34.8% is
dry, growing steadily
10.8%
chilled, growing slightly. |
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The dog food market has a total volume of
38,561 tonnes at a value of $89 million. The market is growing by 1.7%
in value.
Of this:
45.4% is chilled, declining
39.1%
dry, growing steadily
15.5%
is ambient (canned and pouches), static. |
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