New Zealand Petfood Manufacturers Association
New Zealand Petfood Manufacturers Association
The Pet Food Market
New Zealand Petfood Manufacturers Association
NZPFMA
PO Box 32-479, Devonport 0744, Auckland, NEW ZEALAND.
Tel: + 64 9 425 7678
Email: info@petfoodnz.co.nz
  New Zealanders have a very high involvement with cats and dogs. 64% of New Zealand's households are home to at least one companion animal, one of the highest percentages of companion animals in the world.

Over 44% of households own at least one cat , making it the highest cat ownership rate in the world. That is more than a million cats!

Just over 28% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.

In the prepared petfood market supermarkets dominate with 87% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.


The cat food market has a total volume of 31,353 tonnes at a value of $226.0 million.

Of this:

46.1% is ambient (canned and pouches), steady.
36.2% is declining
10.8% chilled, increasing slightly

   6.6% treats, growing



The dog food market has a total volume of 40,189 tonnes at a value of $168.0 million.

Of this:

32.3 % is chilled, declining slightly
36.4% dry, is declining
13.1% is ambient (canned and pouches), slight decline. 

18.6% treats, growing strongly

   


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